Every minute is precious in the sales world. Wastage of time leads to unfulfilled targets and expectations. Which sales reps can’t afford if they want to climb the stairs of success.
“Sales reps spend 35.2% of their time selling and 65% on everything else but selling.”
Driving sales is pivotal for business revenue growth. For which companies rely on sales reps.
If sales professionals don’t use their time efficiently, then they won’t be able to contribute to the business revenue.
However, most sales reps feel that they have too much on their plate, which is why they aren’t able to focus on closing deals.
Well, there are many timesavers if you look for it. In this blog, I will be stating a few to help increase your productive hours.
How to save time and boost productivity in sales?
Time is money. So, effective time management should be every sales rep’s agenda. If you stay organized and manage time efficiently, you can easily increase your conversion rate. All you need to do is invest your time in the right places.
Here is how you can save your valuable sales time.
1. Structure your week
As a sales rep, you surely need to do a lot of things. However, unfortunately, you can’t do multiple tasks at a single moment. When you focus on many things, it becomes difficult to deliver perfect results. You end up wasting time without completing any task.
Analyze what you need to do for the week and prioritize your work. For instance, daily, you will make cold calls around 10:00 am to 12:00 pm or follow-up with X, Y, and Z clients on Monday.
Similarly, create activities for each day and stick to the tasks. Do not jump on the other until you complete one task. Use a tool that allows you to create a to-do list and reminds you about each task. At the end of each day, check if you’ve completed all the tasks for the day.
2. Create a standardized process
Have a standardized process. Define the steps that need to be taken to approach, nurture, and convert a prospect. There should be a clear path to follow.
This will help in speeding up your work and make things more consistent. For instance, you need to research before you call a prospect, or you need to send a confirmation email after setting an appointment. When you know what you need to do, it will become easier to distribute your time for the essential tasks.
3. Remove bad deals at the right time
Most sales reps waste their time chasing the wrong leads. There is no point investing time in making calls and sending emails to the people who don’t need your product. Save your precious time by qualifying and filtering high-quality deals.
For that, you need to create a buyer persona. If you do not have a buyer persona, then create one by describing your ideal buyer in detail(how does the best-fit company look like)
It is essential to qualify the prospects. Ask various qualifying questions without hesitation to gather information about the prospects.
Below are a few qualifying questions you can ask.
- What are your top priorities for the year
- What are the top challenges you are currently facing
- Have you experienced these problems in the past?
- What would be the consequences if you do not resolve these problems?
- Has your company allocated any budget for finding a solution to overcome these problems?
Once you collect the information from your prospects, evaluate the deals against various factors and traits included in the profile of the ideal buyer. This will help in qualifying your prospects so that you invest your precious time in the right deal.
4. Make the most of automation
The repetitive sales tasks like sending a welcome email or following up after a meeting take a lot of time. You can easily eliminate these and many such time-consuming tasks with the help of automation.
For instance, set a workflow that when someone signs up for a free trial send a welcome email.
So whenever someone signs up for a free trial, a welcome email would be sent.
You can even automate your follow-up by creating a sequence of emails. Add as many steps as required and create a sequence of emails to follow-up in real-time. You do not need to remember about each follow-up, plus it will help in adding more time to the day for other important sales activities.
5. Use the best CRM
A lot of time is wasted when your sales data is scattered over various places. For instance, the phone numbers of your prospects are in your diary, and email addresses are in your notepad. It gets too tedious to find this information when required.
Thankfully with CRM software, all this vital information is saved in a centralized repository so you can easily find it. All the information regarding the deal is streamlined systematically in one place. Besides, in most of the best CRM software, you can add tags and easily apply filters to find what you exactly need.
Wrapping up
You just need to keep yourself organized and manage time efficiently to increase your conversion rate. Qualify and invest your time in the right deals. Create a standardized process to stay on track. With the help of automation, eliminate repetitive tasks, and save a lot of time. You can either opt for any automation tool or choose a CRM like Salesmate that offers automation and many other features to save your time.
With this advanced cloud-based CRM, you can keep all the information that’s important to you in one place and access it from anywhere. It gives a clear pipeline view of all your deals so that you can prioritize and use your time in pursuing high-value deals. You can add activities and view them on a neat dashboard. Through insightful reports, you can find out where you are wasting your valuable time and take real-time action to improve performance for increasing your conversion rate. Try Salesmate for free to explore its various features.
