CRM Software: 10 reasons your business should use it
“How do I increase my business revenue and profitability?”. This is one question hovering over every entrepreneur’s mind. And why not, you have invested a massive amount in this business. You’ll expect a return on your investment. Advancing your business success can be a challenging process. Besides a great product and a talented sales team, you even need cutting-edge technology to support your efforts and increase your efficiency.
Customer relationship management software (CRM) is one such tool that can help in winning sales and scaling your business. CRM helps in managing and organizing all the activities related to sales. From streamlining sales process to maintaining customer relationships, you can do a lot with the powerful sales tool. A CRM helps companies in staying connected with the customers on time. It empowers sales reps and assists them in achieving their sales target. Due to its wide range of capabilities, CRM has become a preferred tool for businesses of all sizes. 91% of companies with 10 or more employees have a CRM.
“Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process” — Marc Ostrofsky
Ten reasons why you should implement a CRM
Lost data, unorganized processes and scattered information affects the sales of the company. Embracing a feature-rich CRM tool can make a big difference to your business. It has the potential to speed up your sales cycle and improve the bottom line of your business.
Here are the reasons why you should consider using a CRM:
- More organized information
- Automation and better management of time
- Better team collaboration and more transparency
- Complete visibility of the deals
- Integrate with apps you like
- Enhance email engagement
- Gain valuable insights
- Sort and find anything quickly
- Better training
- On the go sales
1. More organized information
Customer data is like a precious gem, that you can’t afford to lose. CRM software aids in keeping this data safe. You don’t need to worry about misplacing a customer contact information or search for it on various platforms. Everything is systematically stored in a centralized repository that is easily accessible from anywhere through multiple devices.
Whether you want to find a specific prospect’s email address or you want to know when you last contacted them; everything is available in one place. A CRM allows you to add notes and maintain communication you had with your prospects in the form of email threads. It becomes easier to connect with esteemed clients when you have valuable customer’s information at your reach.
2. Automation and better management of time
Have you been spending your precious sales hours on various non-selling activities? The good news is that you can automate the time-consuming tasks with a CRM. Sales automation in CRM aids in increasing your pace of work and reduces human error. Effortlessly substitute manual labor with automation and improve your productivity.
A CRM software allows you to set smart workflows to automate day-to-day sales activities. Tasks like sending engaging emails to the prospect, assigning deals to the team and updating the database with the contact information can be automated with a CRM.
3. Better team collaboration and more transparency
A company’s goal can be achieved faster when the entire team works together in unity. A sales culture with closed doors isn’t healthy. It results in conflict and disputes within the team. CRM software helps in bringing everyone on the same page. It increases transparency and boosts collaborative productivity. Sales reps can work together as a unified team. Everyone can easily see who is handling which deals and how is the sales progressing.
A CRM keeps each team member updated with the status of the deal. By using a shared team inbox inside a sales CRM, sales teams can collaborate and bolster client communication. It helps in offering better customer experience to get in the good books of the client.
4. Complete visibility of the deals
Sales reps are so busy doing various tasks that they miss out on a few opportunities. In sales, every deal needs equal attention. A CRM helps you in better managing those sales deals. You can create multiple sales pipelines for different processes and add as many deals as you want.
A CRM allows you to track each deal to convert them quickly. You can find out how much time does a deal tales for moving from one stage to another. With complete visibility of your sales pipeline, it is easier to spot the stalled deals and gives them real-time attention. Setting up win probability in a CRM helps in prioritizing your deals. You can spot the deals that are most likely to close.
5. Integrate with apps you like
You surely might be using many apps for your business. A CRM integrates with all the major apps so that you can work effortlessly without switching between applications.
Whether it is Slack, MailChimp or Wordpress, you can easily integrate it with a CRM and embrace additional functionalities. You can save time and manage your tasks more efficiently. The best thing is that you can sync CRM and G-suite (Google apps) to get many benefits in one box.
6. Enhance email engagement
Do you engage your customers through informative emails? Have you ever tracked those emails? A CRM system helps in tracking sales emails. It allows you to measure the effectiveness of your sales emails. Know which subject line is getting the maximum open rate and which call to action is receiving the maximum clicks.
This will help you in planning your next campaigns. Moreover, you don’t need to draft the same email repeatedly. You can create and save templates in a CRM and even measure the performance of each template.
7. Gain valuable insights
How well is everything going on in your sales? A CRM helps you in finding that out. You can create multiple reports in a CRM and analyze your sales performance. The insightful data gathered through the reports can be used to spot the problem areas and make better decisions. You’ll know what’s working for you and what needs to be improved to generate the most revenue.
You can even customize the reports in a CRM as per the specific requirements of the business. These reports aid in comparing the actual results with the set benchmarks to find out if the standards established by the company are met. It keeps you on track and helps the sales team in being better.
8. Sort and find anything quickly
You might be dealing with companies from various industries. The database must be filled with a myriad of contacts. Searching something in this pool of data would be a challenging task.
To help you easily find whatever you want, CRM allows you to add tags. Group companies with similar interest with these tags. By doing this, you can target maximum companies at the same time with bulk text messages and emails. You can add filters in a CRM and get the contact information in seconds. It makes your work easier and faster.
9. Better training
Sales reps are the face of the company. Knowing how they are interacting with the client is important. Using a CRM that comes with a built-in phone system, you can record their sales calls and listen to it for providing feedback.
You can even find out what messages are the sales reps conveying and how are they treating the clients. Recorded calls even help in training the existing as well as new sales reps. You can guide the existing reps and ask the new sales hires to listen to the sales call recordings of the best performers for getting some selling ideas.
10. On the go sales
The modern sales isn’t confined to the office. Sales reps need to attend various seminars and trade fairs to find new opportunities. They need to meet the prospects for giving presentations and demos.
Modern sales reps require a technology that helps them to sell from anywhere. This is what a CRM does. Most of the best CRM software has a mobile app. So, sales reps can stay updated with their sales details even while traveling. It supports the on-the-go sales environment and helps the sales reps in staying connected with their sales opportunities 24x7.
A CRM can be an asset to your company. Provided you use the right CRM. The CRM market is flooded with wide spectrum of CRM software. Don’t follow the crowd and go for a popular CRM. As they are costly and have features that a small business doesn’t require. Research and find a solution that can help in scaling your small business.
Salesmate is one such CRM that is designed for small business. It has all the necessary features that a small business requires to grow.
Want to know how Salesmate CRM can help you in increasing your conversion rate in less time? Get in touch with our team.
We welcome you to Salesmate! 🙂 A subtle yet systematic and intuitive sales intelligence-based CRM that provides high quality service without blowing a hole in your budget. Want to know more? Start a free 15-day trial, today!