Have you ever tried or seen archery? Passionate archers won’t give up till they hit the bullseye. They will analyze and review the shot to enhance their performance.
Like archery, you can’t just send the email and forget it. You need to know what happens to your emails once you release them. Are they grabbing the attention of your prospects or getting lost in the junk folder?
Emails play a vital role in attracting and nurturing the relationship with prospects. They help in prospecting, engaging and retaining new as well as existing customers. So, gain control over your outbound emails by tracking them.
Why is email tracking important?
Without diagnosing a problem, it is difficult to suggest a cure. Similarly, to strengthen your email strategies, you need to understand what’s not working. Often sales professionals try their best to draft compelling emails. They explore various email tips and tactics. However, even after putting in a lot of effort, they sometimes fail to get the desired results.
Just experimenting and trying new things isn’t enough. You need to see how effective your email approach is. Email tracking gives you a wealth of information required for increasing your response rate. It helps you in making the necessary tweaks for closing more sales.
How does email tracking help you?
Email tracking can improve email efficiency and smoothen your sales journey. Here is how email tracking can be helpful:
1. Know who has opened your emails
You have sent interesting stats and information about your product. But has the prospect read it? There are chances that you are approaching prospects that might not purchase your product. In doing this, you tend to miss out on lucrative opportunities.
By tracking the emails, you can know who has opened your emails. This will help you in understanding where you should put in your efforts. You can reach the right prospects and increase your possibilities of winning more sales.
2. Know when the emails are opened
Timing is critical in sales. There are more chances of getting a positive response from the prospects when you email them at the right time. By tracking the emails, you can discover the time when the prospects open your emails. This will give you a clear idea of the timing that you should consider for sending an email to any specific client.
Besides, by emailing the prospects at odd hours you might annoy them. Think about it, don’t you get exasperated if someone nudges you when you are in the middle of something important. Similarly, your prospects are also busy with their work so ensure you email them at the apt hour.
A case study conducted by Danwood Group found that it takes an average of 64 seconds to recover from an email interruption (regardless of the email’s importance) and return to work at the same work rate as before the interruption.
As the phrase goes, strike the iron when it is hot. So, analyze and find the perfect time that can help in increasing engagement.
3. Provide context
Email tracking can be helpful in determining the interest level of a prospect. If a prospect is opening your email multiple times that possibly means he/she might be interested but isn’t sure about something. So, you can immediately call and clear his/her doubt.
Few prospects might not open your email because they are not interested in your product. However, there are even possibilities that they are traveling or on vacation. Besides, your emails can also end up in the junk folder. So, do check again by sending a voicemail or an email after a few days to see if they are busy or not interested in buying from you.
4. Save time
By tracking emails, you can save your precious time to focus on vital aspects of sales. Email tracking gives you insights that can help you in determining the things you should avoid.
For instance, your prospects aren’t clicking on your emails on Friday, that’s a clear indication that you shouldn’t email your prospects on Friday. So, you can save your time and plan your sales strategies or enhance your content on Friday.
5. Know what works
Email tracking is a great way to find out what’s working and what needs to be changed in your email. Everything from the subject line to the email signature is important in sales.
So, ensure everything is perfect. Know which subject lines are getting the highest open rate and which call to actions are receiving maximum clicks. Find out the content that’s underperforming and failing to capture the recipient’s interest.
Benefits of using CRM for tracking sales emails
Technology is evolving at a great pace in the business world. The market is flooded with a wide range of sales tools. One such sales tool that’s attracting all the sales-driven organizations is Customer Relationship Management (CRM) software. Most of the sales professionals prefer to use the best CRM software to streamline and manage their sales process. Having an email tracking functionality in a CRM can be an added advantage for you.
There are even independent email tracking tools available in the market. But why invest in two technologies when you can get the benefits of all the tools in one solution. CRM with an in-built sales email tracking feature can make your work easier and help you in building a healthy relationship with your clients. You can keep an eye on your email performance and improve it to drive sales results.
Here are the benefits of using a CRM with email tracking functionality:
1. Get notified
To act in real-time, you will need timely notifications. That’s exactly what a CRM with built-in email tracking features does. It notifies you regarding opened emails and clicked links. Reaching out to prospects when the interest level is high can lead to positive results.
The best part is that CRM is also accessible through smartphones. So, no matter whether you are traveling for a meeting or are out of the city, you can still stay updated with these crucial email insights and take timely actions.
2. Measure performance
Tracking success by getting email reports can make a big difference to your email outreach. It gives you crucial metrics that can help in improving the outbound emails. You can find out how the prospects are interacting with your emails.
It helps you in spotting the areas of improvement to make the emails more appealing for increasing your response rate.
3. Track email conversation
Every email related to a deal is streamlined in one place in a CRM. So, you don’t need to struggle to find anything. You can easily refer to emails sent or received and track every conversation. This decreases the chances of losing context and helps you in striking a meaningful communication with your prospects or clients.
Wrapping up
If something is not working, you need to change it immediately or else, it will negatively affect your sales. Emails, being an important mode of communication in sales needs your special attention. Every email you send shouldn’t only be perfectly drafted, but it should be compelling enough to get a response. So, email tracking is essential for making timely amendments. Email tracking with the right tools can acquaint you with a wealth of information for improving your email performance.
Salesmate CRM is one such high-end tool that comes with a built-in email tracking feature. You can not only take control of your sales deals with this technology but also track every interaction you have with them. It is the best CRM for getting vital email insights and sending perfect follow-up emails in minutes.
Try Salesmate for free and see how seamlessly you can manage your emails with this advanced tool.
