Engaging your users (target audience) is one of the most sought after marketing strategies for modern business players. Developing a marketing list with engaged subscribers is an essential aspect of email marketing. You will always have the option of buying this list. However, that won’t reap you long term benefits.
In this article, we will share various strategies that will grow your email marketing list and keep the subscribers engaged. Let’s have a glimpse of what you will be learning today.
- How to create multiple email signup opportunities?
- How to optimize your opt-in pages?
- How to develop engaging email content?
- How to write an attractive welcome email?
- How to focus on email deliverability?
1. How to create multiple email signup opportunities?
What is the process of collecting email addresses for your email marketing list? What I mean to ask is, how did you source the list? Did you:
- Bought it from someone on the internet or someone known?
- Borrow it from someone?
- Partner with a data collection site?
If your source were any of the above, then chances of tarnishing your brand name and reputation are very high.
They are prohibited practice in the world of email acquisition, and while they may seem like a quick win for you, they will cause longterm damage to your email marketing plans.
Let’s help you create email signup opportunities that will pay dividends in the long run.
The “Thank You” page
Image source: Unbounce
Whenever your website visitors complete a form, your mus acknowledge their contribution. Its a part of human psychology where they feel happy when they are appreciated.
It builds a better rapport with your online visitors and makes them visit your website in the future.
How will the visitors feel when you honor their efforts with a warm and attractive “Thank you”! Here you are creating an excellent opportunity of encouraging the visitors to sign up for your email list.
But it’s not just the attractiveness of the “thank you” greeting. It’s the information about what the list will be about and what they can expect to gain by signing up for it.
Make sure you provide all the relevant information regarding the list so that your website visitors know they won’t get spammed after signing up.
The Blog
Image source: MailerLite
Your company’s blog page holds a goldmine of information for the website visitors and makes it the ms valuable place where you can place a call to action for your email list.
You can place your CTA anywhere, in the sidebar, as a pop-up notification, as a temporary drop-down screen, or at the start of your navigation page.
Just make sure that the website visitors can distinguish it amongst everything else on their screen.
Tip: Build a quality email marketing list
Subscribers who have opted for your emails and those who actually click it open, reply, or forward your email are your quality subscribers.
They are much more critical to your business than those who rarely show any interest in your emails.
The non-interested subscribers are quite unhealthy for your business and can do more permanent damage to your email marketing program.
They are more likely to unsubscribe or mark your emails as “SPAM!”
Investing more time in making a quality email list will allow you to create a strong brand advocate base.
2. How to optimize your opt-in pages?
So now you have your visitors’ attention. The next stage is to reel them in for the real show! Make sure that your opt-in pages are working in complete support of your email marketing program.
Your opt-in form needs to be visible
Email sign-up forms are the hot property in the website landscape, making it visible to your website visitors as much as possible.
- Include it in navigation
- Design a standalone sign-up page
Just be sure that it showcases the benefits of joining your email marketing list.
Keep it subtle and seamless
Heard the jargon “less is more”?
When you request your website visitors to sign-up for a newsletter, a name and an email address are enough. You can ask for more information later.
Plan the sign-up incentives
So how do you encourage your website visitors to sign-up for your newsletters? Well, you ave them something of value like a research report or sets of free modules, templates, or coupon code upon sign-up completion.
Let them know
Having your privacy policy just next to the credential section is a big confidence booster. Let them know that you will not use their email address for any other activities than sending them relevant newsletters.
This allows them to have peace of mind that their information won’t be leaked to third-party websites, and their inbox will not get flooded or choked.
3. How to develop engaging email content?
Well, you have them on your list. What now? It is the time to dazzle them with engaging content that will not have enough of!
While it helps keep a short conversation while on calls or face-to-face meetings, to save the precious time of involved parties, email content can be segregated into parts to enrich your list audience.
You can start building engaging email content and still keep the content length short when you decide to send them emails once or twice a week. This way, you can share valuable information with them without overburdening them amongst all the other things they have t worry about in their daily routine.
Use attractive subject lines
Haven’t you encountered some email subject lines that made you open them in an instant! That’s your inspiration for creating your own addictive and catchy subject lines. Avoid being wordy but align the subject line with your email content.
Never go off the point
As we said, keep it short and straightforward. Your emails must not look like a book’s introductory passage; instead, they must contain short paragraphs with your CTA. When necessary, use images and keep the ratio 60:40 and always add alt tags for your email images.
Personalize your emails
Before sending out your marketing emails, be 100% sure that the subscribers want to read what you have to say.
Segmenting the email list based on location, demographics, and past purchase behavior helps you to provide a personalized experience to your email subscribers.
When you send out a well-designed email, it will appeal to your subscribers as they will appreciate the thought process that went into developing it. Modern subscribers often want to receive emails that can be opened seamlessly on multiple devices without losing their essence. You can always experiment with the combination of text version with HTML.
4. How to write an attractive welcome email?
You need to give a heart-warming welcome to your subscribers, don’t you? Start by ensuring that your email message focuses on validating their decision to opt for your email list.
“You never get a second chance to make a first impression,” which stands valid, especially for emails.
Your welcome email will help set the tone for every email subscriber for future emails. Starting with the right email message that is informative, warm, well developed comes in handy.
5. How to focus on email deliverability?
21% of email routinely goes undelivered — ReturnPath
Well, you have promised your subscribers that they will gain better knowledge for their relevant email subscription, haven’t you? Now you have to make sure that you stand true to your promise.
By combining all the above points, we ave discussed with valuable content; you will stand true to your promise. When your subscribers see that their decision was fruitful, they will start appreciating your emails and sharing it across multiple platforms, helping you gain more enriched and organic subscribers. You just have to deliver the email message to their inbox.
But email deliverability is a complicated thing, and most of the time, it depends on the information your subscribers have provided to you or the email service provider itself.
By focusing on the best practices of sending out email newsletters, you will reach your subscribers on time.
The whole process of creating an enriched email marketing list is to reach your audience while you run your email marketing campaign. We hope these steps come in handy while delivering your email messages to the subscribers’ list.
Step 1. Using strong permission practices
Purchasing or borrowing the email list is never a good option for your brand’s image. When you send out emails to those, who have already interacted with your website, your email marketing campaign’s success rate increases tenfold. Let your users know how they can get opt-in for your email marketing list and transform them through these stages.
For instance, you have developed an SEO template for a specific industry vertical. You are inviting your website visitors to opt-in for the same.
The first step is to make that opt-in visible to them.
The second step is to permit your emails by visiting their inbox and clicking on the “subscribe” CTA button.
Once this is done, you can add one more checklist to see if there are no bots involved in this entire process.
When you have ascertained your website visitor’s authenticity, let them know to check for every inbox, there are “promotions“ or “spam.”
Guide them through the stages and ease them into signing up for your email newsletter.
Step 2. Removing the less active accounts
Not all those who signed up are going to stay active forever. That is the harsh truth you have to work with when you are running your email campaigns.
The best thing to do is remove or reassign those contacts who have not responded to your email campaign for the past six months or less.
It depends on your industry. This ensures that your email list stays fresh with converting contacts.
Step 3. Focusing on high-value clients
Evaluating your engaged audience helps you identify with their value for your content and even brand.
The more energetic and enthusiastic crowd you entertain, the more brand reach you will garner.
This step also allows you to tailor your content according to the value proposition of the subscribers.
Step 4. Do some internal test runs
You can always go for the trial and error method. But remember we said you seldom get a second chance to make a first impression.
So, instead of running a full-fledged campaign, go for an internal email campaign test run.
You can also include your best brand ambassadors and get their opinion on how the majority of the subscribers might receive your email content.
By doing so, you will make the brand promoters feel special and also reduce the chances of your email campaign failure.
Step 5. Use CRM software to measure your email marketing success
Always have a smart and intelligent system with you for measuring the success of your email marketing campaigns.
Modern CRM software such as Salesmate has all the tools and insights that will allow you to measure your outbound email success and help you send these emails out in a sequence.
The open and click data tell you how the audience is engaging with your email content, and based on these reports, you can plan your next step(s).
The bottom line
The key to your email marketing campaign’s success lies in how you grow the email marketing list for your business. The quality of contacts in your email list will decide your brand’s fate and its success in the future.
Be it optimizing your opt-in pages, creating multiple sign-up opportunities, or sharing valuable content over email, it must be done to empower your audience who will eventually make you the industry leader.
So once you acquire your subscribers, keep them updated with knowledge and information that will help them solve their problems and they will reward you with their loyalty and repeat purchases.
Brands do not build themselves. It is your effort over the years that help make it. We write about industry and business tips all the time, so we will soon meet you with other exciting content. Till then, stay safe and stay productive.
Recommended Reading: 5 ways to save time and boost your sales productivity
Salesmate is one of the most comprehensive platforms that offer features such as sales pipeline management, built-in calling, and texting, power dialer & voicemail drop, sales sequences, sales automation workflows, activity tracking, email automation, team inbox, personalized campaigns, mobile apps, crucial integrations for SMEs. With these features, any business can build a winning sales team and process. No other software is needed.
