Sales Database — Making your sales rep and customers’ life easier

Sales Database — Empower your sales reps and keep your customers happy

Customers are like a jigsaw puzzle! To get a clear picture, you must match every piece of information. The level of difficulty escalates even if a single piece goes missing.

Losing any data related to the prospect can affect the closure and put the sales rep in trouble. Thankfully such unwanted circumstances can be avoided with sales database.

A sales database is a system that helps in streamlining and managing sales accounts and contacts more efficiently.

• The past and current sales records are systematically maintained in a centralized repository.
• Your sales reps can get quick access to the information they need.
• Every correspondence that goes on between the client and your sales rep can easily be tracked.

Sales database — The useful tool to keep sales reps and customers happy

The sales database empowers your sales force and helps in strengthening your bond with the customers. It minimizes inefficiency, enhances productivity and aids in improving customer experience.

As per a report, almost 73% of business leaders say that delivering relevant and reliable customer experience is critical to their company’s overall business performance today and 93% agree that this will be critical two years from now.

The sales database system is a useful tool that is beneficial for both, the sales reps as well as the customers.

Let’s see how:

1. A better place for your customer contacts and related information

Finding new sales prospects in this highly competitive market is challenging. Once you have them, you cannot afford to lose them.

Connecting with high potential prospects becomes difficult when your contacts are scattered all over the place. It hampers the customer relationships. For instance, you were supposed to call a specific contact after a week but failed to do so may be because you forgot or lost the details.

It is hard to remember each detail about your prospects and their needs. Using a sales database system, sales professionals can keep all the data safe and organized in the cloud so that they don’t need to memorize each minute detail.

With a sales database sales reps can-

• Manage their contacts efficiently.
• Know when they previously contacted a prospect and what was the summary of the call.
• Find the modes of connection like call, email or meeting.
• View all the notes and information related to contact on a single frame.
• Connect their Google account and import contacts instantly.
• Easily sort and find any contact.

2. Less confusion and increased efficiency

Best sales database systems are smartly designed for meeting the organization’s specific needs. It is focused on making the sales reps and customers’ life hassle-free. The right tool will demonstrate value as soon as you begin using it.

The sales reps can-

• Add filters and prioritize their high-value prospects.
• Schedule appointments to reach out to the sales prospects in real-time.
• Set reminders and get notified about the due and upcoming sales activities for each contact.
• See which contacts are being approached by their teammates so that they don’t call them again.

The customers-

• Don’t need to wait when the sales rep handling their accounts go on a sick or bereavement leave. Any of their colleagues can attend and address their issues in real-time by referring to the past conversation.

3. Stronger customer relationship and more sales

The common complaint of every customer is that they are frequently asked to repeat themselves each time a sales rep calls. This can be avoided with a sales database that provides up-to-date insights into each contact. Your sales reps can keep track of the context and reduce repetition.

Sales database can help in increasing the sales rate and improving the bottom line of your business.

• You can foresee concerns of your prospect and address it without delay.
• It helps in earning the prospects’ trust and aid in converting them into paying customers.

Make the most out of your sales database

For seeing the real potential of a sales database software, your sales reps need to maintain and use it sincerely. Most of the sales reps repel from a sales database as they are expected to update it regularly. Yes, while dealing with the high target pressure, updating sales database might seem like a tiresome task. However, you need to show your sales reps the brighter picture and help them get the maximum value out of the sales database.

1. Change the perception

Maintaining a sales database isn’t as time-consuming as sales rep think it is. By updating a few details, sales reps can stay on track and close sales faster. They can keep a tab on the contacts and get timely updates for performing various actions.

2. Show them the benefits

Sales database has a wide spectrum of benefits. Show your sales reps how can they improve their sales results with a sales database system. How can it help in building a strong and consistent relationship with the customers? Your sales reps need to understand that little efforts can give them many benefits.

3. Reward your sales reps

Encourage your sales reps by rewarding them. Praise and reward the sales rep who maintained the sales database systematically and achieved their sales target. Rewards can not only boost the rep’s performance but also motivate others to use the sales database system.

Wrapping up

Sales database can aid sales reps to succeed if used in the right way. It can help and give them the data they need from anywhere about their sales and prospects. Working in an organized structure can make their work easier. They can quickly achieve their desired sales results. You need to explore and find the right system that works best for your organization.

Salesmate is one such advanced system that allows you to streamline and manage every detail related to your contacts. With its built-in calling feature, you can get multiple numbers of the particular region and call without investing in a separate virtual phone system. With Salesmate directly call your contacts with a single click. Seamlessly record calls and log activities in Salesmate. Try Salesmate for free to understand how can it help your organization or get in touch with our team for exploring the other features.