Picking the best seed and planting it is not enough to get a beautiful flower. It needs timely watering and nurturing to bloom.
Same applies for growing your real estate business; without strategic planning and unwavering determination you cannot bear fruitful results and pave your way to the top. Establishing a real estate business seems appealing to many as it is the best and the fastest way to make money.
“Ninety percent of all millionaires become so through owning real estate. More money has been made in real estate than in all industrial investments combined. The wise young man or wage earner of today invests his money in real estate.”
-Andrew Carnegie
Sprinting aimlessly in this competitive market can result in unsatisfactory outcomes. To be the frontrunner, you need to build a strong foundation, map the course of action and concentrate on growing.
Here are some strategies that will help you in growing your real estate business:
Uncover hidden, off-market properties
To surpass your competitors and grow in this market, you need to move beyond MLS and Trulia and start exploring hidden or off-market properties. The need for instantaneous selling due to immediate migration or financial emergency can be very beneficial for your business. Even there are many abandoned or foreclosed houses that need immediate investors. Discovering such properties can show you the path to profit. It is the best way to find properties below market value.
How to find hidden and off-market properties?
- Browse auction websites.
- Build strong networks with local builders.
- Keep checking local newspapers and Government websites.
- Get acquainted to real estate and divorce attorneys to stay updated.
Reach future opportunities through your past clients
To survive and position yourself in the real estate industry, it is necessary to leverage your relationship with the past and existing clients. They are your most powerful asset that can help in fueling your sales.
According to Forbes, 80 percent of your company’s future revenue will come from just 20 percent of your existing customers.
- Follow-up and address your customer business needs on-time to earn their trust.
- Word of mouth can positively impact your business; so, focus on providing a good buying experience to reach your clients’ network.
- Stay connected with your past clients to get referrals. 74 % of clients will give you a referral if you stay in touch.
- Offer gifts and rewards to your existing as well as past clients for driving referrals.
Use the power of social media
Social media is a lucrative growth tool if used wisely. It is the best platform for real estate entrepreneurs to increase visibility, enhance their business image and connect with new prospects.
Through videos, advertisements, blogs and interactive posts on various social media sites, you can spread awareness and drive more leads.
How to use social media sites for your real-estate business?
- Give live tour of the property through Facebook and Instagram live features.
- Be a part of the local groups on the social media sites.
- Spread the word about your listings through Twitter, Facebook, LinkedIn and Instagram.
- Capture potential client’s attention through YouTube videos.
- Build credibility through reviews on social media sites.
Be client-centered
To climb the ladder of success in a real estate business, you need to stay focused on your prospects and help them rather than just concentrating on yourself. Pay attention to every minute detail stated by the prospect, understand their business pains and provide an ideal solution to their issues.
Make customer satisfaction your top priority
- Listen to your customers.
- Identify their unique needs.
- Address their requirements on-time.
- Stay organized to avoid confusion.
Define and manage your sales process with Salesmate
Using the best marketing strategies, you captured and filled your database with high value leads. But what next? Without a streamlined process it is difficult to manage, direct and convert them into sales. You need to have a systematic sales plan and an advanced system for driving the leads into a lucrative direction.
A well-defined sales process will keep you focused and a system like Salesmate CRM will help you in managing this sales process.
With a CRM software you can-
- Streamline your sales process.
- Organize all information at one place.
- Manage your leads efficiently.
- Stay updated with their activities.
- Respond immediately to inquiries.
- Stay connected with past clients.
- Automate repetitive tasks.
- Track vital information with insightful reports.
Final words
Growth needs efforts; keep exploring different strategies and technologies to uplift your real estate business. We hope these strategies will guide you in your endeavor to grow.
To steer the wheel of your business in the profitable direction you can take the help of advanced software like Salesmate CRM for real estate that eases your property selling process and nurtures client relationship. It helps you in maintaining your contacts, optimizing your operations and managing your overall sales. To see how will it benefit your real estate business, get in touch with our team and ask for a free demo.
We welcome you to Salesmate! 🙂 A subtle yet systematic and intuitive sales intelligence-based CRM that provides high quality service without blowing a hole in your budget. Want to know more? Start a free 15-day trial, today!
