Like any other industry, the real estate too requires the proper organization of contact, property, lead data, and timely follow-ups. It doesn’t matter if you are flying solo as an individual real estate broker or working in a large estate broking firm, you will need to search for leads and manage multiple deals; carrying out timely follow-ups for maximizing your deal closure!
Between follow-ups and client calls to meeting in person and showing the property, real estate agents have to be at many places, that too without taking much of their productive routine. In such cases, real estate automation becomes a boon for the real estate agents.
The background
The biggest challenges that the real estate industry faces is the slip up of its customers, along with losing thousands of commission in dollars. The successful real estate industry professionals are great at interpersonal interaction and in creating an everlasting human connection.
How do real estate agents work!
Real estate agents work on referrals from past customers, generate leads from online listings and from web forms synchronized with their website. This list is bulky and they receive calls and texts from prospects who show interests in various property under their firms’ brokerage plan!
- Real estate agents often miss out on a majority of these prospects due to the manual labor that goes into carrying out the entire process as the agents cannot always follow-up on these prospects with consistency.
- One more issue that real estate agents face is the bifurcation between an interested buyer, an inquiry made just about the price and a caller who is planning to buy his dream property in the distant future.
- Most of the time, real estate lose their leads because of the delay in their follow-up.
- By the time the follow up takes place, the prospect establishes contact with a competing agent.
Why must you segment your customer?
Segmentation of the real estate customers base is necessary and a CRM software for real estate agency allows its user to tag these customers based on their “category” for automatically receiving email notification relevant to these categories.
Example:
When a client approaches you for searching new property, there are chances that he will be looking to rent out or sell off their old place! You can provide two categories to such an individual.
Some individuals might be looking for a short-term lease and some will be looking to make the purchase after six or 12 months.
With a saturated market and stiffer competition, a real estate agency must plan their deal movement using a CRM by segmenting a varied clients and prospects list.
How does real estate automation CRM help real estate agents?
Real estate agencies use MLS and IDX for tracking commissions and property listings. Your prospects generally use them for searching their ideal home, apart from using social media pages to access the property details. In some cases, real estate agencies use their web forms for fetching lead details which help them capture the buyer details.
- With real estate automation, you can send out welcome emails with limited details of the property that you have under your listing to the prospects.
- This is the initial stage of communication where you let the prospect know that you have received their query.
- Include all the necessary contact details of your agent with a proper call to action (CTA) and attractive email signature.
- This will help you create a good impression on your prospects and will allow them to entrust you with their property search.
Nurturing your prospects is the main component of your successful deal closure where you treat them not just as a “number” in your checklist, but get involved with them in their search for their perfect dream property.
Features of a real estate CRM that help agents close deals faster
Real estate CRM can be customized for meeting the varied needs of the industry.
- Capture your leads from your web forms
- Using automation, delegate the prospects to your estate agents
- Track conversations and follow-up based on the last communication
- Make calls from inside the CRM and record these calls.
- Automatically log all incoming and outgoing calls.
- Create and send text messages to your prospects.
- Save templates for both emails and messages.
- Track the performances of your sales emails and text templates.
CRM for estate agency logs sales calls against the contact, or you can add it under any scheduled follow up activity too. Users can create intuitive reports of their activities, track the performance of their real estate agents, and use the power of automation for fast-tracking their deal closure.
Lead the real estate industry with CRM automation
For achieving the ultimate success in the Real Estate business, automation is the key. Automation allows you to streamline your deals and helps your agents in achieving their target without losing out on timely follow-ups. The real-time reminders sent by your CRM system to your web and mobile apps lets you stay ahead of the competition.
Maximizing your efforts in the limited amount of time you get in your daily schedule is the key to success and Salesmate CRM for real estate allows you to do that quite smoothly. Salesmate has been developed to suit the needs of small and mid-size businesses who are looking for a way to conveniently merge their resources with a technology that allows them to be efficient and enhance their revenue. For more information on how Salesmate CRM helps out real estate agencies get in touch with our team.
