Relying on an unhealthy database for increasing your company’s revenue is like boarding the wrong train to reach your destination. You think you are on the right path, but it ultimately leads to your downfall. 98% of the organization believe that they have inaccurate data. An uncleaned database can be detrimental for your business sales. Duplications, errors, inaccuracies, and inconsistencies result to waste of sales efforts.
6% of businesses’ annual revenue is being lost through poor quality data. (information source)
A clean database has the potential to add significant value to your business. It aids in generating more revenue and even cuts cost.
Cleaning and organizing is a practice, not a project — Meagan Francis
Why is a clean database crucial?
18% of all telephone numbers change every year, and 25–33% of email addresses become outdated every year.
Besides, 60% of people change job functions within their organization every year. With eroding database, it becomes difficult to connect with the customers.
69% of companies say inaccurate data continue to undermine customer experience efforts. By cleaning up your database, you are open to a whole new world of opportunities. There is more clarity and less confusion.
A clean database aids in getting the most out of your CRM investment. With incomplete or inaccurate data, you will face trouble in converting your leads. So, a little spruce up is essential for making your database effective.
Why clean data matters:
1. Effective email campaigns
- Even after using various tips, tactics, and strategies your email campaigns aren’t driving results?
- That mostly happens because the emails aren’t being sent to the right email addresses.
- Inactive email addresses consume time and affect the results.
- Therefore, ensure your database has the right email addresses of your customers.
2. Improved sales
- Eliminating unnecessary data from the database can help in streamlining your sales processes.
- Relevant sales information helps in diagnosing the sales pipeline.
- Easily find out how many quality leads are in your pipeline and give them attention at the right team.
Up-to-date data about your sales activities keep you on track and help in boosting the sales of your product or service.
3. Better decision making
- For making the right business decision, you need to base them on accurate data.
- This is difficult when your database is not clean.
- With proliferating data, the chances of errors are also increasing.
- Therefore, you need to have a regular check on your database to ensure a clean reservoir.
A healthy database with the perfecting reporting tool can aid in creating various sales reports for measuring vital metrics. Insights garnered through these reports can help in making informed business decisions.
4. Surge in productivity
- Obsolete information only leads to a waste of time.
- Most of the salesperson make cold calls and send prospecting emails using outdated contact information.
- This results in low email and call response rate.
A clean record can help the sales reps in making the best use of their working hours. They can connect with the right prospects and sell more.
How to clean your database?
A clean database is an asset for a company. It increases profit and has a huge impact on the bottom line of the business. With proper control over your database, you can become smart owners of valuable information that will help you in achieving your business goals.
Here is how you can keep your database clean:
1. Watch out for junk deals
Spare some time from your busy day and utilize it in filtering and eliminating the low-quality deals who are not going to buy from you.
- Track your sales pipeline and spot deals that are stalled for a long time.
- Check their history and see if they are actively engaging with your emails.
- Make a last attempt and follow-up before removing the low-quality deals form your database.
2. Manage contacts and avoid duplication
- Check and make sure all the contacts in your database are updated.
- Enter complete information about each contact.
- Ensure the number and email address you enter are active.
- Avoid duplicate contact information.
High-end CRM like Salesmate allows you to eliminate duplicate contact while importing your contact data. You can either ignore the new entry and keep the existing contact intact or update the existing entry with the new one. You can even merge your duplicate contacts in a CRM.
3. Monitor your email outreach
Don’t take the email bounces and low response rate lightly. If your newsletter and prospecting email isn’t getting the expected click rate, means there is some fault in your approach. Track your outbound emails and check what’s going wrong. Make it a habit to clean your database once your email campaign is dispatched.
4. Tag data
There is a lot of chaos in a large pool of data. To stay organized, it is better to segment this data by adding tags. You can group companies with similar interest and add more clarity to your database for keeping it clean. Information is clearer when it is bifurcated into different segments.
5. Maintain uniformity
Ensure you maintain consistency while entering data in your database. For instance, while entering the country for a deal, instead of writing the US for one deal and the USA for another, choose one and use it for all the deals. This helps while sending bulk emails. You won’t miss out any deals from the USA.
Wrapping Up
Just cleaning your database once a year won’t help. Your data will get stale. Make it a practice to review and clean your data at regular intervals. Keep a tab on the bounced emails, duplicate records, missing information and unsubscribes. Take necessary action in real-time.
A clean database can help in welcoming new customers. So, don’t ignore it. Keep your database clean and organized. Salesmate CRM helps give you a unified view of your data and help you in managing your contacts more efficiently.
You get a clear picture of your information to eliminate the unwanted junk at the right time. Effortlessly add tags for maintaining your data systematically. Easily sort and find the information you need with this smart CRM. Want to find out if it is the right fit for your organization? Try it for free and explore.
We welcome you to Salesmate. An effective and most liked CRM for small businesses! 🙂 A subtle yet systematic and intuitive sales intelligence-based CRM that provides high quality service without blowing a hole in your budget. Want to know more? Start a free 15-day trial, today!
